An in-depth interview published by Calcalist features Gil Horsky sharing the strategic vision for Lembas: making weight management solutions accessible to everyone. Drawing on his extensive experience from Flora Ventures, Horsky emphasizes that the venture’s primary objective is the “democratization of weight management.”
In the interview, Horsky explains that while the latest weight loss medications are prohibitively expensive and remain out of reach for many worldwide, food-based solutions using natural ingredients will be significantly more affordable. “We expect to launch our first products within 18 months,” he reveals, outlining a growth trajectory that begins with nutritional supplements and moves rapidly into everyday consumer goods.
Beyond the business opportunity, Horsky views this initiative as both a social and economic mission. Speaking with Calcalist, he describes Lembas as the vital link between the desire to enjoy food and the modern need for a healthy, balanced lifestyle. According to Horsky, the “weight-management food” market is the future, and his company is uniquely positioned to lead this shift, backed by strong financial resources and a vote of confidence from the Israel Innovation Authority.